Turkish Airlines Inaugural Melbourne Flight Launch

Client
Turkish Airlines

Services
Event Management

Year
2024

Globally, Turkish Airlines fly to more locations than any other airline; and in March 2024 Melbourne became the newest port they would begin flying to. To celebrate this occasion, Turkish Airlines engaged Peanut Productions to plan and deliver their Inaugural Flight Lunch event. This event was to be attended by 150 guests including government representatives, tourism and aviation experts, all media networks, and the Chairman and Board of Turkish Airlines.

Due to the nature of the aviation industry, lead times can be short, and this was no exception. Our team had just three weeks to source a venue, ensure that bespoke assets were built, suppliers were engaged and the event could be fully planned. Due to the time difference between Melbourne and Istanbul, this planning also had to take place over an eight-hour time difference.

Through hard work and collaboration with all stakeholders, this event was delivered seamlessly regardless of the time pressures. We were able to bring to life:

  • A press conference.
  • A full Turkish Experience in the foyer of the W Melbourne, complete with two art galleries, Turkish catering, Ebru marbling, tile painter and calligrapher.
  • A five-course sit down lunch complete with audio visual presentations, speeches and Turkish entertainment.

To make the event truly memorable, we incorporated technology enhancements and ensured seamless management of suppliers, partners, and staff. Attendees were treated to immersive experiences, including personalized touches and premium guest services, all while enjoying the scenic views of the Sydney Opera House and Harbour Bridge.

 

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